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ABC Mart and NewJeans, "Nike Air Max" Campaign
ABC Mart (CEO Lee Ki-ho) will hold a massive campaign with popular girl group NewJeans and musician Zior Park to commemorate Nike's "Air Max Day" on March 26.
Nike 'Air Max Day' is a day to celebrate the birth of Nike signature sneakers 'Air Max', which was first released on March 26, 1987. ABC Mart will launch a collaboration campaign with Nike on the ABC Mart Grand Stage, a store that combines digital, fashion and culture to provide a new shopping experience. The campaign, which marks its second anniversary following last year, will showcase a variety of styling under the theme of "MAXXED OUT," which means that it will maximize all possibilities.
In particular, this year, the MZ generation's icon girl group NewJeans and musician Giolpak were selected as campaign models. Through this campaign, the two models talk about "infinite possibilities" stemming from impromptu thoughts and creative ideas, while suggesting sensuous and individual styling representing youth culture. The full version of the campaign video is available on ABC Mart's Grand Stage official Instagram and YouTube channel.
As part of the 'Air Max Day' campaign, ABC Mart will launch various promotions on and off-line channels of ABC Mart's Grand Stage. First of all, an Air Max Style Tip voting event will be held on the official website of the Grand Stage until 12 p.m. on the 26th, the day of Air Max Day. If you vote for your favorite look among streetwear, Y2K, Goffcore, and Hollywood celebrity styles proposed by four stylists, a total of 10 people will be presented with a 92cm-high Nike shoe box-shaped giant shoe case through a lottery.
In addition, Grand Stage stores across the country will hold an "AR World" experience event from the 14th, where you can take your own photos using AR filters. In particular, a special live cam was set up in the Visual Presentation Zone on the second floor at the Grand Stage Gangnam headquarters. When you stand in front of the screen, the filter of the AirMax logo design is played randomly, giving you an opportunity to experience "infinite possibilities" in a different way. If you share a proof shot on your personal SNS, you can also receive an AirMax sticker package.
Meanwhile, if you purchase Nike Air Max products at ABC Mart Grand Stage stores and online malls nationwide during the campaign, you will be presented with Air Max key rings until they are exhausted.
"The ABC Mart Grand Stage and Nike 'Air Max Day' collaboration campaign, which debuted last year, gained popularity and launched their second campaign this year," an ABC Mart official said. "We hope many customers will enjoy a special shopping experience at the Grand Stage as 'Infinite Possibilities' are joined by the trend."
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