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It topped the Melon Daily Chart 74 times and topped the weekly chart in 10 weeks. It was a single song. It is also a rookie group that debuted less than a year ago. The team is NewJeans, and the song that wrote this record is "Ditto."
It's been a little over three months since NewJeans released "Dito" (December 19). However, it has maintained the top spot on all music sites' real-time charts, including Melon, Genie, Flo, Vibe, and Bugs, as well as the top spot on the Melon Daily Chart on March 3rd. It ranks second on YouTube Music. It is not a song that received attention belatedly, and it has been normal for three months since its release.
If you look at other singers' charts, you can realize how amazing NewJeans' record is. BTS's "Dynamite" (2020) is the main character who wrote the best daily chart on Melon. It is 75 times in total. At this moment, NewJeans is the second-long-term singer after BTS, and based on the current trend, it is expected to easily surpass the record of "Dynamite."
According to last year's Melon daily chart, group Big Bang's "Spring, Summer, Fall and Winter," which showed its still potential after a comeback in five years, Psy's "That That" that ignited the challenge craze, and Ive's "LOVE DIVE" and popular girl group (G)I-DLE's "Nxde" ranked first. In 2021, IU's "Celebrate" was 42 times, and Brave Girls' "Rollin" was 45 times, the main character of the reverse driving craze.
Compared to the legendary songs, the figures for NewJeans are even more surprising. Idol groups Big Bang and Girls' Generation, which dominated an era, topped the weekly chart for eight weeks with "Last Greeting" (2007) and "GEE" (2009), respectively. Wonder Girls' "Tell Me" (2007) topped the list for seven weeks. These songs are legendary masterpieces that are still talked about. The NewJeans record is 10 weeks. It is the first time that Melon has topped the list for 10 consecutive weeks since it started its music service in November 2004. Like the daily chart, the 11-week summit is expected to be achieved without difficulty.
Based on the current trend, up to 100 Melon daily charts are expected. It's an amazing performance now, but if it does, it's an unprecedented record and a record that's hard to break for the time being. This is all the more so in that he is a rookie singer who debuted in July last year and has only two albums released. In addition, one of the title songs of his debut album, "Hype boy," has been in the top five daily and weekly charts for a long time since its release in August last year. It also entered the U.S. Billboard main single chart "Hot 100" for six consecutive weeks.
There are many analyses such as the sophisticated melody composition of the pop genre, the planning power of Min Heejin, and the concept that fits well with the y2K trend, but the important thing is that their grades themselves prove their speciality without any additional explanation.
As some say, the whole world is NewJeans. On SNS, the "Hype Boy" meme has been in vogue for many months, and from the general public to popular celebrities, "Hype Boy" by NewJeans is shouted. It has become customary for actors to dance "Low-Mouth Boy" at fan meetings. The advertising industry is not only using them as simple models, but also introducing various collaboration designs by using rabbit characters in their iconic album jackets as MDs.
"Hype Boy" NewJeans inscribe their names all over the world, just like a line in the lyrics "Look, my name is written here" in "Hype Boy." How far will the NewJeans record go?
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