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January 2023 Idol Group Brand Reputation ranking
As a result of big data analysis in January 2023, idol group brands were analyzed in the order of No.1 Newjeans, No. 2 BTS, and No.3 Blackpink.
The Korea Institute of Corporate Reputation extracted 99,957,750 idol group brands from December 3,2022 to January 23, 2023, for the analysis of idol group brand reputation index by measuring consumers' participation index, media index, communication index, and community index for idol group brands by analyzing the brand category that integrates boy groups and girl groups. Compared to 93,006,397 idol brand big data in February 2022, it increased by 7.47%.
The brand reputation index is an indicator created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption Through the idol group brand reputation analysis, it is possible to measure positive and negative evaluation of idol group brands, media interest, and consumer interest and communication. Qualitative evaluation of the brand reputation monitor was also included.
Here is the top 30 of January 2023 Idol Group Brand Reputation Ranking.
1. NewJeans
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