[Article] 231015

"'The era of quick resolution'••• Gets shorten and faster"

Influence of mobile devices and short form
'3-minutes pop' breaks and enters '2-minutes' range
Fast forwarding to match the 1 minute video era
Charming chorus galvanizes box office success

The length of K- pop is getting shorter day by day, and the speed is getting faster day by day. Experts analyze that ‘changes in the smartphone environment and consumption methods’ have also brought about changes in music. New Jeans is a group at the peak of the short song trend. [provided by Adore]

NewJeans' "ETA" 2 minutes and 32 seconds, RIIZE's "Get A Guitar" 2 minutes and 41 seconds, Jeon Somi's "Fast Forward" 2 minutes and 41 seconds.

K-pop is getting shorter and shorter. The speed increases day by day. It's the era of 'fast-track speed'.

In an interview with Herald Economics, K-pop "hit song maker" BTS producer PDogg and NewJeans producer 250 cited "the song is getting shorter" and "getting faster" (250) as the most noticeable trend of the year.

In fact, the two trends are similar. The biggest reason why songs get shorter and faster is because of 'changes in the smartphones environment and the way content is consumed".

Jeong Minjae, a popular music critic, said, "When the iPhone first appeared in 2007, smartphones did not replace computers," added, "With the current 5G internet environment, all contents consumption is possible with mobile phones, and the way contents such as music, movies, and dramas are consumed has begun to be affected."

'3-minutes pop' is an old saying••• Cut off in two minutes

In fact, the era of '3-minutes pop' has broken. According to the music industry, K-pop, which has been gradually shortening for a few years, has recently